The Power of the People - The essential ingredient in Tourism

In today’s world, we seem to be making things more automated, with less contact with people and the 2020 COVID-19 pandemic has emphasised the pressure to do this. Yet we forget that due to the intangible nature of tourism it’s the human contact that often makes this the memorable experience we seek. So how do we do both; keep people safe but connect with them so they appreciate the destination they visit?