Tourism with a Capital "R"

There is no doubt that this is the time for domestic tourism destinations to shine. There are popular, more obvious, more promoted travel locations off the table for a lot of the population and now people are starting to research into where they are allowed to go for a memorable experience. As a seasoned NSW traveller I can certainly point people in the right direction for an amazing experience in NSW and the ACT but there is one thing that destinations and travellers have to get right for it to be a continual opportunity for the visitor economy and that is RESPECT.


NSW is full of amazing experiences, you just need to know where to find them and unless you have an experienced domestic travel agent in your back pocket it is hard to find those amazing must-do experiences! Destinations need to take a hard look at their marketing. Long gone are the days of 'tell them and they will come' or just promote the scenery and some accommodation options and bookings will flow. People are a little more complex today. Actually we always were, but now we are just impatient.


The on-demand style of products and services we have in our homes and work is creating the same on-demand requirement for our travel and holiday research needs as well. As destinations, we need to RESPECT our market needs and start getting better at giving our potential visitors ways to provide information and access on-demand. There are many ways we can do this, from the time people start looking for options for