Steps for Resilience

A week on from my last update and power has been restored, weather has been less dramatic and my life back in Lorick Management has got back to where I left it some 6 and a half years ago.... crazily busy! But I am loving talking to, connecting with and assisting many people and businesses already.

As far as the fire recovery, I am hearing of some amazing work being done in region. Most pleasingly I have heard of groups visiting the regions and helping organisations like BlazeAid rebuild fences and infrastructure. The money they are spending while there is being put into the economy and replicating up to 8 times as the dollars connect community through other service provisions...not because its ‘recovery’ - because its ‘tourism’ and that’s how it works! For example, pay for a hotel room - who pays a cleaner - who pays a grocer - who pays staff - who pay for their own needs in the community....need I say more?

It is at this time that small businesses now need to be savvy about their next moves to ensure the cash flow starts up again and they build the business back to a sustainable level... however this is not easy. I have spoken with many operators ready to throw in the towel or on the brink of deciding to close. I can not stress enough that all businesses need to work together and although some maybe familiar with a ‘destination’ approach, some may not. One voice is hard to be heard in a crowd but if they are all saying the same thing, they can they be heard. And this is more important that ever before.

Reconnect with your local tourism group, network, association and get involved, don’t try to move against th